Swiggy Advertising Cost & Ad Rates in India

Swiggy advertising costs ₹0.11 to ₹0.12 per impression for banner ads (₹110 to ₹120 CPM), ₹0.12 to ₹0.13 per impression for video and map integration ads (₹120 to ₹130 CPM), ₹1.20 to ₹1.30 per scratch for scratch card ads, and ₹9,20,000 to ₹9,30,000 per ad for innovation formats such as Immersive and Half Card ads. The low end of each range is The Media Ant offer rate and the high end is the base rate. A ₹5,00,000 banner budget buys roughly 41.7 to 45.5 lakh impressions.

Swiggy ads appear on high-attention screens: the post-order screen right after checkout, the live map while users track delivery, and the order confirmation page. The Media Ant lists this inventory for brands that want to reach Swiggy’s food-delivery audience. Get a Swiggy quote or compare banner, video, map integration, scratch card and innovation formats.

Quick facts: 45 million monthly active users | 64% of users aged 16 to 29 | 66% male, 34% female | Managed buying, CPM, CPC and fixed pricing

Swiggy Ad Rates at a Glance

Rates are indicative. The Priority Order Banner is a premium banner placement sold per day (CPD), and its day rate is quoted on request. Video rates change with slot position. CPC campaigns are also available, with rates quoted per campaign. App Install ads are currently unavailable.

What Affects Swiggy Advertising Cost?

• Format: banner, video and map integration scale with impressions. Scratch card scales with scratches. Innovation is a fixed price per ad.

• Slot position: video rates change with slot position, and the Priority Order Banner is a premium per-day placement.

• Volume and duration: larger impression volumes and longer flights change the final quote.

• Booking rate: the offer rate sits at the low end of each range and the base rate at the high end. Ask for the rate on your dates.

Swiggy Ad Formats

Banner Ads

Banner ads appear on the post-order screen, when users are highly engaged right after checkout. There are three types:

• Regular Banner: a standard single-tile ad visible for 10 seconds in auto-scroll.

• MXN Banner (Matrix format): a grid showing several ad tiles at once. Your ad sits alongside other ads, so the creative must look harmonious with the grid.

• Priority Order Banner: a more prominent premium placement priced per day.

See banner specs.

Video Ads

Video ads run 10 to 30 seconds on the post-order screen, so your story plays with motion and sound right after an order is placed. Rates change with slot position. See video specs.

Map Integration Ads

Your logo, banner or an interactive icon appears on the in-app map while users track their delivery. Ads can be clickable and lead to a landing page with offer details. See map integration specs.

Scratch Card Ads

Scratch card ads appear on the order confirmation page. Users scratch the card to reveal a discount, cashback or special deal, and a click takes them to your website or product page. Because users take an action, recall and redemption intent are higher than for a static banner. See scratch card specs.

Innovation Formats

• Immersive Ads: a rich, full-screen format with interactive or expansive content.

• Half Card Ads: a compact pop-up style overlay that grabs attention without breaking the app flow and drives clicks to your landing page.

See innovation specs.

Which Swiggy Format Should You Choose?

Swiggy Ads for Beverage, Snack and FMCG Brands

Post-order screens are a natural fit for beverages, snacks, FMCG and QSR brands, because users have just ordered food and are looking at the app. Pair a banner for reach with a scratch card offer, or show your logo on the map while a meal is on its way. Share your category and target cities and we will recommend a mix.

Swiggy Instamart Advertising

Swiggy Instamart is Swiggy’s quick-commerce service for groceries and daily needs, and it matters to FMCG, personal care and home care brands. The formats and rates on this page cover Swiggy’s post-order, tracking and confirmation screens. Instamart-specific placements are not listed in this inventory, so tell us your category and we will confirm availability and rates. In the meantime, Zomato advertising offers a comparable food-delivery option.

Swiggy Audience and Demographics

Swiggy has 45 million monthly active users, according to The Media Ant listing. Download the Swiggy media kit (2025 edition, PDF) for more detail.

Gender: 66% male, 34% female.

Income: 52% low, 33% mid and 15% high.

What this means for brand fit: 64% of users are aged 16 to 29, and 85% fall in the low and mid income bands. Swiggy suits mass and mid-market categories such as beverages, snacks, QSR, FMCG, entertainment, fintech and consumer apps. Premium and luxury brands should test a narrow campaign first. Bangalore and Hyderabad together account for 34% of users.

Swiggy vs Zomato Advertising

Both are food-delivery apps with post-order and in-app inventory. Swiggy’s listed formats are banner, video, map integration, scratch card and innovation, with a per-impression price range of ₹0.11 to ₹0.13 and a strong Bangalore and Hyderabad skew. See Zomato advertising rates to compare. Many campaigns run on both to cover more of the food-delivery audience.

Brands and Case Studies

Brands that have advertised on Swiggy through The Media Ant include Narayana Health and Furlenco. See the Kung Fu Panda 4 campaign for an example of a Swiggy creative.

How to Advertise on Swiggy

1. Set your goal and budget. Awareness, trial, offers or a launch. Send a campaign brief.
2. Choose formats. Use the guide above or ask our planners for a mix.
3. Confirm geography and dates. Tell us your target cities and flight dates, and we confirm availability.
4. Share creatives. Specs are on each format page. You can also use our AI creative generator.
5. Book and track. Add formats to your bag and pay on the website, or have our team book for you. After the campaign you receive execution proof with screenshots and a progress report. Estimate returns with the ROAS calculator.

Swiggy Ads and The Media Ant: who does what?

Swiggy is the app that owns the ad inventory. The Media Ant is a media-buying agency that lists and books Swiggy inventory for advertisers. “Managed” buying means there is no self-serve auction: our team books your campaign at agreed rates and coordinates execution. You can also approach Swiggy directly. Brands use an agency for multi-channel planning, one point of contact and offer rates.

Swiggy Advertising Agency: The Media Ant

An agency handles format selection, rate negotiation, creative guidance, execution and reporting. The Media Ant can combine Swiggy with other digital advertising, including CPC advertising, and with industry plans for food and restaurant and FMCG brands. For hyperlocal reach beyond food delivery, see MyGate advertising. We are certified by Google and INS.

Book Swiggy ads now

Frequently asked questions

1. How much does Swiggy advertising cost?
Banner ads cost ₹0.11 to ₹0.12 per impression, video and map integration ads ₹0.12 to ₹0.13, scratch card ads ₹1.20 to ₹1.30 per scratch, and innovation formats ₹9,20,000 to ₹9,30,000 per ad.

2. What are Swiggy advertising rates per 1,000 impressions?
Banner CPM is about ₹110 to ₹120, and video and map integration CPM about ₹120 to ₹130. Scratch cards are priced per scratch and innovation per ad.

3. How much do Swiggy video ads cost?
Swiggy video ads cost ₹0.12 to ₹0.13 per impression for 10 to 30 second videos on the post-order screen. Rate changes with slot position.

4. What are Swiggy map integration ads?
Your logo, banner or interactive icon appears on the live map while users track their delivery. They cost ₹0.12 to ₹0.13 per impression and can link to an offer page.

5. What are Swiggy scratch card ads?
Users scratch a digital card on the order confirmation page to reveal your offer, and a click takes them to your site. They cost ₹1.20 to ₹1.30 per scratch.

6. What are Swiggy Immersive and Half Card ads?
Immersive ads are full-screen interactive formats and Half Card ads are compact pop-up style overlays. Both are innovation formats at ₹9,20,000 to ₹9,30,000 per ad.

7. Can I advertise on Swiggy Instamart?
Instamart-specific placements are not listed in the inventory on this page. Share your category and cities and The Media Ant will confirm availability and rates.

8. How do I book Swiggy ads?
Add your chosen formats to the bag on The Media Ant website and pay online, or send a brief and our planners will build the plan, confirm availability and book it.

9. Who uses Swiggy?
Swiggy has 45 million monthly active users. About 64% are aged 16 to 29 and 66% are male. Bangalore (18%) and Hyderabad (16%) are the largest cities.

10. What happens after my Swiggy ad runs?
You receive execution proof with screenshots of the ads and a campaign report covering the campaign period.