The Masthead Billboard Banner is a premium and impactful advertising property displayed prominently on the TV screen, designed to capture immediate attention and maximise brand visibility and recall. On CTV, the banner is displayed while viewers are watching a live match, ensuring high visibility and strong brand engagement during the game. It can also appear as the first screen users see when they switch on their TV. These ads are priced on a CPM (Cost per 1,000 impressions) basis